The Top 5 Google Business Profile Mistakes Maine Contractors Make (and how to fix them)
The Top 5 Google Business Profile Mistakes Maine Contractors Make (and How to Fix Them)
Introduction:
When a homeowner in Maine types “plumber near me” or “roofing contractor in Bangor” into Google, the results that show up in the Local 3-Pack get the clicks, the calls, and the jobs. But too many local contractors unknowingly sabotage their chances of ranking. The good news? These mistakes are fixable — and fixing them can mean the difference between crickets and a ringing phone.
Mistake #1: Choosing the Wrong Primary Category
Many contractors pick something generic like “Construction Company.” But Google wants specifics. If you’re a plumber, set your primary category to Plumber . If you specialize in roofing, chooseRoofing Contractor . Your primary category is one of the biggest ranking factors.
Mistake #2: Missing Service Areas
If you don’t list every town you serve, Google won’t show you in searches outside your immediate city. Add all surrounding towns (Bangor, Brewer, Hampden, Augusta, Portland, etc.) so customers know you’re available.
Mistake #3: No Job-Site Photos
Homeowners want proof you’re the real deal. Upload before-and-after photos, team shots, and project pictures weekly. Stats show that GBPs with100+ photos get 520% more callsthan those without.
Mistake #4: Ignoring Reviews
Reviews are your new word-of-mouth. Ask every satisfied customer for a Google review and reply to all of them — even the negative ones. A thoughtful reply shows you care.
Mistake #5: Not Posting Updates
A stagnant profile signals to Google (and customers) that you’re inactive. Post at least once per week. Share seasonal tips, limited-time offers, or project spotlights.
Conclusion & CTA:
Fixing these simple mistakes can put you ahead of 80% of your local competitors. If you want to see exactly where your profile stands, call us for a free GBP audit today.
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