When someone’s looking for a plumber, roofer, electrician or other home services professional in Bangor, what’s the first thing they check?

Reviews. ⭐⭐⭐⭐⭐

And not just the number of reviews—but the quality, recency, and local relevance. In fact, reviews influence trust more than most ads ever could. So if your competitor has more reviews than you, they’re not better—they’re just playing the review game better.

Here’s how you catch up—and pass them.

Why Reviews Matter More Than Ads

Reviews are public proof that you’re legit. Google uses them to decide:
- Whether to rank you higher in search
- Whether to feature you in the local 3-pack
- Whether customers click or keep scrolling

A 5-star review with your service AND location in it? “Smith Electric fixed our panel in Orono—super professional!” That’s digital gold.

Why You Might Be Falling Behind

Here’s the problem: most small businesses do great work, but…
- Forget to ask for reviews
- Don’t make it easy
- Hope customers “just will” (they won’t)

How to Catch Up Fast

1. Ask Immediately
Ask right after the job is done, while the customer is still smiling.
Say:
“It would really help us out if you could leave a quick 5-star review on Google. I’ll text you the link right now.”

2. Use a Review Funnel
We set up automated review funnels that:
- Send a personalized text or email with your review link
- Filter negative feedback privately
- Push positive reviews straight to Google

3. Get Reviews That Mention Services + Location
Ask them to mention:
- What service you did (“Installed a mini split”)
- Where they are (“in Bangor”)
This boosts local SEO.

4. Respond to Every Review
Google rewards engagement. Even a simple reply like “Thanks so much—it was great working in Belfast!” helps.

5. Use Reviews Everywhere
Repost 5-star reviews to your website, social media, email, and proposals.

Final Thoughts: Beat Your Competitor Without Outspending

You don’t need more ads—you need more social proof. And it’s easier than you think—especially with the right system.

👉 Want to double your Google reviews in 30 days?
Book a free Review Strategy Session » https://smithdigitalsolutions.com/contact