Print Marketing

๐Ÿ“ฌ Why Old-School Print Marketing Still Works (Better Than You Think)

July 17, 2025โ€ข3 min read

๐Ÿ“ฌ Why Old-School Print Marketing Still Works (Better Than You Think)

In a world full of pop-ups, spam emails, and disappearing social media posts, there's one thing that still gets attention โ€” something people actually touch, hold, and read:

Mail.

While digital marketing gets most of the spotlight, print marketing is quietly delivering real results to local businesses. And if youโ€™re not using it, youโ€™re probably missing out on some of the most cost-effective local visibility available.

At Smith Digital Solutions, we offer modern, proven print solutions that combine the power of targeting, design, and mass reach โ€” all at a price that makes sense for small businesses.


โœ‰๏ธ Our Most Popular Print Marketing Services

โœ… 6.5 x 9 Postcards

Bigger than your average mailer and designed to stand out, these oversized postcards are:

  • Perfect for solo promotions

  • Ideal for coupons, special offers, or brand awareness

  • Printed on high-quality, glossy stock

  • Mailed directly to your custom-selected list or ZIP codes

Whether you're promoting a grand opening, seasonal service, or just reminding people you're in the neighborhood โ€” these postcards make an impact.


โœ… 9 x 12 Shared Local Business Postcards

These jumbo postcards are powerful and affordable โ€” because you share the cost with other local businesses in your area.

We handle:

  • Design and layout

  • Printing and bulk shipping

  • Grouped local distribution to high-value households

You get:

  • A big, beautiful ad at a fraction of the cost of solo mailers

  • Visibility alongside non-competing, trusted local brands

  • Built-in credibility from the shared format

Itโ€™s one of the smartest ways to stretch your marketing dollars โ€” and it works.


โœ… Every Door Direct Mail (EDDM) Campaigns

EDDM allows you to blanket entire neighborhoods with your message โ€” without buying a list or paying for postage individually.

We take care of:

  • USPS paperwork and prep

  • Targeting the best routes by ZIP code and demographics

  • Printing and bundling your postcards to USPS specs

  • Delivery to the Post Office

Itโ€™s cost-effective, targeted, and ideal for:

  • Landscapers

  • HVAC

  • Cleaning companies

  • Contractors

  • Local events or seasonal offers


๐Ÿ“ˆ Why Print Still Works in 2025

  • ๐Ÿ’ก It doesnโ€™t get skipped or deleted
    Most emails never get opened. But print mail gets seen โ€” and held โ€” by your customer.

  • ๐Ÿ“ฎ You reach real households
    With tools like EDDM, you can target every home in the neighborhood โ€” not just social followers or email lists.

  • ๐Ÿง  It sticks in peopleโ€™s minds
    Studies show that physical mail is more memorable than digital. That means better brand recall, better response rates, and more booked jobs.

  • ๐Ÿ“Š It complements your digital marketing
    Our clients see the best results when they combine print with Google, websites, and reviews โ€” a smart, local-first strategy that builds trust fast.


Ready to Put Print to Work?

Let us design, print, and mail your next campaign โ€” whether you want to stand out solo or share the spotlight on a 9x12 with other great local businesses.

๐Ÿ“ž Call 207-299-2702
๐ŸŒ Visit smithdigitalsolutions.com
๐Ÿ–จ๏ธ Ask about our August special for shared 9x12 cards โ€” spaces fill fast!

Sandy Smith

Smith Digital Solutions, LLC

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