Intro: YouTube Isn’t Just for Influencers Anymore

If you think YouTube is just for gamers or makeup tutorials, think again.

For local service businesses — plumbers, roofers, electricians, landscapers — YouTube is one of the BEST ways to build trust and show up on Google.

And the best part? You don’t need fancy equipment, editing skills, or a huge audience to make it work.

1. Why YouTube Works for Local Pros

YouTube videos show up on Google search — and in many cases, they rank FASTER than blog posts.

So if someone searches for “Bangor water heater installation,” a simple video showing your recent job might outrank your competitors’ websites.

Plus, video builds trust. When people see your face, hear your voice, and understand what you do — they’re more likely to call.

2. What to Post First (3 Easy Wins)

If you’re not sure where to start, here are 3 video ideas that work great for local service pros:

• Before & After Video – Show a job you completed and explain what was done
• FAQ Video – Answer common questions like pricing, availability, or how your service works
• Review Video – Read a real 5-star review on camera and thank the customer

These build trust and require ZERO editing skills.

3. Keep It Real, Not Perfect

People aren’t looking for a Hollywood production. They want to know you’re legit and local.

Use your phone. Speak like you would to a real customer. Keep it short — 1 to 2 minutes max.

Pro tip: Post consistently, not perfectly.

4. Post to YouTube + Share Everywhere

Once you upload your video to YouTube:
- Add a keyword-rich title (ex: “Seamless Gutter Install in Bangor, ME”)
- Include a short description and link to your contact page
- Use your thumbnail graphic to stand out

Then repost that video to Facebook, your blog, and even your Google Business Profile.

5. Need Help? We’ll Script + Thumbnail It for You

At Smith Digital Solutions, we help local pros get on YouTube — the easy way:
- We write your script
- Design your thumbnail
- Show you how to record on your phone

You send us the raw video, we handle the rest.

Final Thought: Video Builds Trust Before They Call

If someone watches your video, sees your work, and hears you explain your process — they’re way more likely to choose you.

YouTube is the trust-builder your local marketing is missing.

👉 Book your Free Video Strategy Call:
https://smithdigitalsolutions.com/contact