Intro: Likes Don’t Pay the Bills. Leads Do.

If you’re a plumber, landscaper, electrician, or contractor, you’ve probably been told you “need to post on social media every day.”

But here’s the truth:
You don’t need more posts.
You need the right strategy — one that turns clicks into calls.

In this post, I’ll show you how to use social media to actually grow your business (even if you hate being on camera or have no idea what to post).

1. Stop Chasing Viral. Start Focusing Local.

You don’t need 10,000 followers. You just need 10 locals who need what you do.

Instead of dancing on TikTok, do this:
- Post project photos from Bangor, Hampden, or Brewer
- Tag the neighborhood
- Mention the service and result

Example:
“Another water heater install in Brewer done ✅ Ready to save on your utility bill?”

2. Post Less. Repurpose More.

Here’s how to stay visible without burning out:
- 📸 One job = 3 posts:
  - Before/after photo
  - 30-second voiceover video
  - Customer review with a quote
- 🔁 Repost to:
  - Facebook
  - Instagram
  - Google Business Profile
  - Email

That’s 1 day of work turning into 5 days of content — easy.

3. Use Automations (and Schedule Ahead)

You don’t have time to post at 9 AM every day. That’s why we help clients use automation tools like HighLevel to:
- Plan 30 days of posts in advance
- Schedule them for ideal times
- Automatically post to multiple channels

4. Focus on “Local Proof” Not Just Branding

People don’t trust logos — they trust results.

Every few days, show:
- A job you just completed
- A client’s comment
- A behind-the-scenes clip

It makes you real — and makes someone say,
“Hey, they’re in my area — I’ll give them a call.”

5. Don’t DIY Everything — Get a System

If social media feels overwhelming, you’re not alone.

We build social media systems for service pros that:
- Auto-post content
- Reshare your reviews
- Highlight jobs you already did
- Keep you consistent without the stress

Final Thought: It’s Not About Being Viral — It’s About Being Visible

If your competitor is showing up more than you on Facebook or Google, they’re winning by default.

Let’s change that.

👉 Book a Free Social Media Strategy Session:
https://smithdigitalsolutions.com/contact