Local Marketing

What Local Businesses Really Need from a Marketing Agency (Hint: It’s Not Just Ads)

June 24, 20252 min read

Intro: Marketing Should Get You Calls — Not Just Clicks

If you’re a local business owner in Greater Bangor, chances are you’ve been pitched everything from Google Ads to SEO to Instagram reels.

But here’s the real question: are those things actually getting your phone to ring?

At the end of the day, you don’t need a marketing agency that throws jargon at you. You need one that helps you get found, get calls, and get paid.

1. Visibility Over Vanity

A lot of agencies will show you charts, impressions, and likes.

What you really need is to rank locally, appear in search results, and get leads from the platforms people trust — like Google, YouTube, and Facebook.

If it doesn’t make your phone ring, it’s just noise.

2. Google Business Profile First. Everything Else Second.

Before running ads or paying for SEO, make sure your Google Business Profile (GBP) is fully optimized:

- Service categories ✅
- Local photos ✅
- Weekly posts ✅
- Reviews and replies ✅

A well-optimized GBP can outperform a $1,000/month ad spend — seriously.

3. Automation That Follows Up for You

Leads don’t mean anything if you don’t follow up.

We set up systems that automatically:
- Text back missed calls
- Chat with website visitors
- Ask for reviews
- Send reminders

You stay focused on the job — the system handles the rest.

4. You Don’t Need More Ads. You Need More Trust.

Many businesses are wasting money on ads while ignoring reviews, outdated websites, or unanswered messages.

Our job is to fix those trust leaks so every click turns into a call, and every call has a better chance of becoming a customer.

5. Local Expertise Beats Big-Box Agencies

We know Maine. We know how people search here.

Our team works with Bangor-area service pros who want real results — not fluff.

Whether you need a new site, better rankings, or help getting 5-star reviews, we keep it simple, local, and effective.

Final Thought: Choose a Partner, Not Just a Provider

Marketing isn’t about buzzwords — it’s about results.

You deserve a team that understands local business, answers your calls, and delivers work that gets you customers.

👉 Ready to grow with the right team? Book a Free Marketing Strategy Call:
https://smithdigitalsolutions.com/contact

Managing Partner, Smith Digital Solutions, LLC | Bangor, Maine USA

Sandy Smith

Managing Partner, Smith Digital Solutions, LLC | Bangor, Maine USA

Back to Blog